A comprehensive approach to modern storytelling, Gary focuses on exploiting underpriced attention channels to drive brand and sales growth.

This concept goes beyond the realm of social media, encompassing influencer marketing, paid media advertising, and innovative strategies like developing collectibles for businesses.

Gary’s insights are invaluable for a diverse audience ranging from content creators, B2B SaaS leaders, and local entrepreneurs, Fortune 500 executives, and brand managers.

This talk promises to deliver groundbreaking strategies for anyone looking to build their brand and boost sales in today’s fast-paced digital landscape.

This insightful conversation will cover a range of critical topics, including the evolution of measurement standards, the shifting causes of commercial success, and how data has become a central focus in shaping strategies. Panelists will share their approaches to evaluating new platforms, identifying essential data for decision-making, and determining what constitutes "quality" in digital AV platforms.
The panel will also discuss how new metrics help them understand how to get the best return from their budgets.

In this immersive session Steven Frayne (best known as Dynamo) will take you on a journey from his humble street magic beginnings to performing on the biggest stages around the world - sharing stories of wonder, culminating in performing some of his signature magic live on this stage for all of you, so come prepared!

Steven has had a groundbreaking career as one of the world’s most popular magicians - pushing the boundaries of street magic, illusions and death defying stunts that have captivated audiences worldwide.

His record breaking live tours have sold out arenas, and his hit TV shows (such as Dynamo: Magician Impossible), have entertained millions internationally - winning countless awards around the world, attracting A-list names from Coldplay and Samuel L Jackson to Cara Delevingne and King Charles – featuring some of the most mind-blowing moments the world has ever seen.

Having battled severe Crohn’s disease and health issues in recent years, that temporarily sidelined him, Dynamo made a triumphant return in 2020 with ‘Dynamo is Dead’, a Sky show that combined magic with deeply personal storytelling about his struggles and resilience.

Steven shares some of the most powerful marketing and storytelling moments he’s created for brands, advertisers and broadcasters - from levitating above London for Pepsi Max, to making catwalk models disappear with Hunter at London Fashion Week, to being the only person in history to survive being buried alive without a coffin 6ft in the ground under 5 tons of soil in a live tv spectacular seen by 1.4 million viewers - He’s here alive to tell the tales and sharing some of his biggest lessons around creating high impact visual storytelling.

In this session, David and Matt will exclusively share the inspiration behind their new hit podcast —talking about coming back together again, their newfound love of podcasting, how comedy and entertainment has evolved, the approach they’ve taken creatively, and what excites them most as they look to the future.

David Walliams and Matt Lucas are two icons of British entertainment. They first rose to prominence as a comedic duo with their hit sketch show Little Britain, and went on to win multiple awards and international recognition for their TV shows and sell out tours across the US and Australia.
Since then, Walliams and Lucas have enjoyed hugely successful individual careers. Walliams became the UK’s biggest children’s author—selling over 55 million copies of books such as Gangsta Granny and The Boy in the Dress—and was a long standing judge on ITV’s Britain’s Got Talent. He has played characters in popular films such as Netflix’ Murder Mystery with Jennifer Aniston and Adam Sandler, as well as TV adaptations of his books on Sky and BBC.

Lucas, meanwhile, alongside writing numerous Sunday Times best sellers, has thrived on stage and screen - notably hosting The Great British Bake Off, and playing characters in big box office films such as Gladiator II, Paddington, Wonka and Tim Burton’s ‘Alice In Wonderland - as well as playing Monsieur Thenadier on stage in Les Miserables.

After 15 years, the two close friends reunited this year to create a brand new podcast, Making A Scene – where they invite famous names across film, culture and entertainment, to come up with the movie of their life - which immediately shot to No. 1 in the UK across all podcast categories.
The show has already attracted A-list guests including Jack Whitehall, Richard E Grant, Daisy May Cooper, Alan Carr and Rob Brydon – and has had an incredible reaction from fans and audiences.

Join Burger King UK's CMO Katie Evans they explore the bold and buzzworthy Bundles of Joy campaign.

Discover how the fast-food giant celebrated new moms indulging in their first post-birth meal, a Whopper and sparked both delight and debate. How authenticity, humour and a touch of controversy turned postpartum cravings into a marketing success.

Davina McCall and Paddy McGuinness are two of the UK’s most loved and best known TV personalities, having fronted between them many of the biggest shows in TV entertainment - from The Masked Singer, to Top Gear, Take Me Out, Long Lost Family, Million Pound Drop, Inside the Factory, and many others.

Beyond TV, they have both developed hugely successful partnerships with brands across a variety of sectors, as well as diversified their audiences as the media landscape has changed - embracing social media and other platforms incredibly effectively, to build their fanbases & cultivate IP away from TV - across short form, podcasting, live experiences, and many other areas.

In October last year, Davina launched her new chart topping podcast, ‘Begin Again’, focusing on empowering individuals to embrace midlife by sharing stories of growth and renewal. And Paddy, off the back of galvernising the nation to raise a staggering £10.5million for Children in Need through a 300-mile ultra-endurance cycle challenge, is now touring the UK in his own sold out tour, and about to launch a brand new social entertainment format.

Davina and Paddy both share their career journey, their learnings on creating highly successful talent brand partnerships, and the emerging opportunities for brands and talent in the current changing media landscape.

When everything is available, what's truly valuable?

Today, brands must ask themselves two essential questions: What's worth saying and how do we want to say it? The answer lies in the power of authentic storytelling.

In this session, discover the difference between genuine content and recycled noise, how world-class artists and creatives build trust, and why handcrafted design makes a lasting impact in today’s media landscape.

Join us for a fireside chat with Rawdon Glover, Managing Director of Jaguar, as he shares a behind the scenes look at the reinvention of a great British brand.

We’ll explore the key elements of Jaguar’s bold transformation, including the elevated repositioning of an iconic brand. This is an opportunity to hear first-hand the motivation behind the rebrand, the need for change and what the future looks like as Jaguar celebrates its ninetieth year.

With a challenging macro-environment across the globe, what does it take to become and maintain your position as a global brand leader in today’s market? Hear from experts at McLaren Racing, Samsung and LEGO, on what they are doing that is considered 'iconic' and their lessons for other brands to make bolder moves in a complex world. They will also share insights into how brands can effectively adopt a global outlook and approach – flexing their brand to different markets.

Step into the arena and uncover the secrets behind the BBC's successful bring-back of Gladiators. Join our expert panel as they reveal the strategies and insights that led to the show's triumphant return. Discover exclusive behind-the-scenes stories, creative campaigns, and innovative tactics from BBC’s Marketing and Commissioning teams. Plus, meet Gladiators Fire and Nitro themselves, for this must-see session.

Join Andrea Gellert, VP of the Business Marketing Group at Meta and Ruth Mortimer, Global President of Advertising Week, in a fireside chat on the game-changing impact of creators on business and marketing. Discover the latest trends, cutting-edge strategies, and the powerful role creators play in shaping the future of marketing and advertising.

In an increasingly mindful world, consumers are gravitating toward brands that make a tangible impact and stand for genuine purpose. To truly resonate with today’s consumers, purpose-driven brands must be bold in their actions and grounded in strong values that deeply connect with their audience. Tony’s Chocolonely is rapidly emerging as one of the fastest-growing chocolate brands, and it’s not just because of their delicious chocolate. At the heart of their success is a vision to end exploitation in the cocoa industry—an ambitious goal that requires disrupting the status quo.

Sustainable marketing guru, Thomas Kolster, also known as Mr. Goodvertising interviews PepsiCo superstar, turned Dean of Dopeness, Sadira E. Furlow, as they explore Tony’s bold, boundary-pushing journey in the chocolate world, from legal battles to inviting competitors to adopt their ethical sourcing model.

Spotify is always in tune with what their users love now, and what they’re going to love next. It’s that understanding and engagement that makes Spotify essential to fans, and brands too. Spotify Advertising is now evolving to offer more automated opportunities that make it easier and more efficient for advertisers to reach highly engaged audiences and measure impact. Spotify will unwrap this strategy, and discuss the trends bringing together artists, fans, and brands today.

With hit shows such as The Rest Is History, The Rest Is Politics, and The Rest Is Football, Goalhanger has transformed storytelling—bringing history, politics, entertainment, and sports to life for millions of listeners and viewers worldwide, amassing over 400 million downloads and over 85 million YouTube views in 2024.

Join Goalhanger Co-Founder Gary Lineker as he shares the journey of the UK’s largest independent podcast producer and its ambitious plans for global expansion. Learn how Goalhanger’s innovative approach to narrative captivates audiences and sets new standards for storytelling across platforms.

Discover how Goalhanger is shaping the future of media—and what it takes to thrive in an ever-evolving industry.

Sports fandom is more than just passion for the game – it’s about identity, connection, and shared experiences. Whether through matchday rituals, terrace chants, or viral social moments, music and storytelling play a huge role in shaping the culture around sports. But what makes certain content resonate beyond the game itself? How do music, media, and storytelling deepen the emotional ties between fans and the communities they’re part of?