Audigent - a part of Experian
Audigent is a leading data activation, curation, and identity platform that powers smarter advertising. Now part of Experian, Audigent enhances audience addressability and campaign performance by combining first-party publisher data, contextual signals, and premium inventory with industry-leading identity solutions. Through privacy-forward and data-driven innovations—including SmartPMP™, ContextualPMP™, and innovative audience solutions—Audigent helps brands, agencies, and publishers reach the right consumers with greater precision and efficiency. As a key component of Experian’s marketing data and identity ecosystem, Audigent continues to drive the future of audience-based advertising.