Join Soho House, CEO Andrew Carnie, as he sits down with broadcaster Edith Bowman, for an exclusive discussion on community, membership, and brand loyalty. Learn how Soho House has built the biggest private members' club in the world, fostering deep connections among creatives, entrepreneurs, and industry leaders. This session will explore the evolution of membership, the role of community in brand growth, and the future of private clubs.
Since becoming CEO in 2022 CEO, Soho House has achieved market leading member retention of over 90%, successfully delivered exponential growth doubling the size of the business and growing into 22 countries including new markets such as Latin America and South East Asia. Andrew conceived the company’s first ‘club within a club’ with Soho Mews House, Mayfair and the second Farmhouse concept in Ibiza. He has led the growth of the digital first, luxury interiors brand Soho Home which has seen a tenfold increase in sales & profits over the last five years and is one of the fastest growing areas of the business.
This is a rare opportunity to hear first hand how a brand with exclusivity at its core continues to scale while staying true to its heritage.
Since becoming CEO in 2022 CEO, Soho House has achieved market leading member retention of over 90%, successfully delivered exponential growth doubling the size of the business and growing into 22 countries including new markets such as Latin America and South East Asia. Andrew conceived the company’s first ‘club within a club’ with Soho Mews House, Mayfair and the second Farmhouse concept in Ibiza. He has led the growth of the digital first, luxury interiors brand Soho Home which has seen a tenfold increase in sales & profits over the last five years and is one of the fastest growing areas of the business.
This is a rare opportunity to hear first hand how a brand with exclusivity at its core continues to scale while staying true to its heritage.
Speakers
Key Takeaways
- Membership
- Brand Loyalty
- Hospitality Trends
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