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The Vital Role of Craft Production in an AI-Enhanced Landscape
Join us for an executive interview with James Morris, Global Chief Production Officer at Publicis Production, as we explore the irreplaceable value of craft production in an AI-driven world. Discover how brands can build equity by blending the creativity and emotion of craft with AI's precision. Learn why craft remains king, providing audiences with the quality they crave, and how AI acts as a powerful ally in enhancing this artistry without replacing its human touch.
Join us for an executive interview with James Morris, Global Chief Production Officer at Publicis Production, as we explore the irreplaceable value of craft production in an AI-driven world. As the digital landscape advances, so do consumer expectations for high-quality content. James emphasizes that craft, with its timeless appeal and emotional resonance, remains fundamental in delivering unforgettable brand experiences.
This session provides valuable strategies for brands to use AI proactively, ensuring that they remain relevant and compelling in an ever-competitive market. Attendees will leave equipped with a deeper understanding of how to invest in and preserve the artistry of craft in production, to foster lasting brand equity.
Join us for an executive interview with James Morris, Global Chief Production Officer at Publicis Production, as we explore the irreplaceable value of craft production in an AI-driven world. As the digital landscape advances, so do consumer expectations for high-quality content. James emphasizes that craft, with its timeless appeal and emotional resonance, remains fundamental in delivering unforgettable brand experiences.
This session provides valuable strategies for brands to use AI proactively, ensuring that they remain relevant and compelling in an ever-competitive market. Attendees will leave equipped with a deeper understanding of how to invest in and preserve the artistry of craft in production, to foster lasting brand equity.
Speakers
Key Takeaways
- Craft production is timeless and irreplaceable, even in an AI-enhanced world.
- Quality craft production significantly elevates brand perception and consumer satisfaction.
- Valuable strategies for brands to use AI proactively.
- Deeper understanding of how to invest in and preserve the artistry of craft in production.
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