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easyJet & Kepler: The Journey to Evidence-Based Media Investment
easyJet, one of the largest airlines in the world and number one in Europe, recorded annual revenue of nearly 9.3 billion British pounds in 2024, a 14% increase compared to the previous year. Learn how a scientific approach to marketing investment helped to drive this strong business outcome.
In an era where media investments are scrutinized, easyJet and its partner Kepler, built a rigorous framework that ties media investment directly to business results. Learn how the brand’s data-driven framework reshaped its efforts across media buying, planning and measurement, creating greater precision and strong ROI.
Join Mallory Simmonds (Kepler EMEA’s President) and Kyle Nimmo (Head of Media Investment at easyJet) as they unpack key lessons from this transition , including how easyJet now measures the impact of above-the-line channels like TV and radio with greater precision and how the framework is deployed across European markets Whether you're a brand leader, marketer, or agency, this session will equip you with the strategies to move beyond vanity metrics and toward measurable business growth.
In an era where media investments are scrutinized, easyJet and its partner Kepler, built a rigorous framework that ties media investment directly to business results. Learn how the brand’s data-driven framework reshaped its efforts across media buying, planning and measurement, creating greater precision and strong ROI.
Join Mallory Simmonds (Kepler EMEA’s President) and Kyle Nimmo (Head of Media Investment at easyJet) as they unpack key lessons from this transition , including how easyJet now measures the impact of above-the-line channels like TV and radio with greater precision and how the framework is deployed across European markets Whether you're a brand leader, marketer, or agency, this session will equip you with the strategies to move beyond vanity metrics and toward measurable business growth.
Speakers
Key Takeaways
- Beyond Last-Click: Learn how easyJet triangulates across MMM, geo-lift tests, and platform data to make confident media investment decisions.
- Measuring the Unmeasurable: Understand how to bring greater accountability to traditionally hard-to-measure channels like TV and radio.
- Actionable Insights: Get practical frameworks for integrating data-driven decision-making into your media planning.
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