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Attention Please: Unlocking the Power of Premium on YouTube
As advertisers, publishers, and creators vie for attention on YouTube, they must navigate a mix of user-generated and professionally produced content. To understand the impact of content quality, Vevo, the world’s leading music video network, partnered with Amplified Intelligence on a custom study. Our findings show that premium content not only drives key advertiser KPIs but also boosts harder-to-move metrics like credibility and trust.
Explore how premium video enhances advertising impact and the unique opportunity for brands on YouTube.
Explore how premium video enhances advertising impact and the unique opportunity for brands on YouTube.
Speakers
Key Takeaways
- In our new world of content consumption, there’s equally new ways to capture audiences, and provide cultural relevance and impact to advertisers.
- Premium content drives attention, providing advertisers a high-quality, brand-safe environment.
- Content quality matters on YouTube — by refocusing efforts around publishing professionally-produced content, content providers can minimize ad wastage for brands.
- Vevo streamlines YouTube programmatic buying via publisher-managed DV360 executions, allowing brands to leverage Google VIP commitments.
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