The Power of Premium Music Video in Today’s Ad Ecosystem

Join James Cornish, SVP of International Sales at Vevo and IAB Chairman, Matt Scheckner for a dynamic discussion on the evolving role of music video streaming in today’s advertising ecosystem. Discover how Vevo’s premium content and unique position in the video and CTV landscape create powerful opportunities for brands to drive engagement. We’ll explore the growing impact of ad-supported streaming, Vevo’s latest innovations and strategies for reaching audiences in an increasingly fragmented media environment.