How going more than skin deep lies at the heart of a new beauty brand.
The desire to look and feel good is as old as time itself. Nearly all ancient civilisations and cultures practiced self care and had their own methods for caring for their bodies, minds and souls.
From Cleopatra’s fascination with milk baths to soften the skin. to Romans exfoliating in their bathhouses and the Greeks’ passion for olive oil to protect against the sun, humans have continually sought elixirs to help slow down the signs of ageing and improve the radiance of their skin.
And it’s big business
The Western European beauty sector is forecast to be worth an astonishing $90bn by 2027, with skincare accounting for circa 45% of this sector’s sales. Data shows just how important skincare is; 7 in 10 women try new beauty product brands at least every six months and 1 in 3 seek professional skincare advice to improve their routines.
We need to re-imagine skincare as part of an expanding lifestyle eco-system that’s interconnected with mental health, wellness and beauty.
The desire to look and feel good is as old as time itself. Nearly all ancient civilisations and cultures practiced self care and had their own methods for caring for their bodies, minds and souls.
From Cleopatra’s fascination with milk baths to soften the skin. to Romans exfoliating in their bathhouses and the Greeks’ passion for olive oil to protect against the sun, humans have continually sought elixirs to help slow down the signs of ageing and improve the radiance of their skin.
And it’s big business
The Western European beauty sector is forecast to be worth an astonishing $90bn by 2027, with skincare accounting for circa 45% of this sector’s sales. Data shows just how important skincare is; 7 in 10 women try new beauty product brands at least every six months and 1 in 3 seek professional skincare advice to improve their routines.
We need to re-imagine skincare as part of an expanding lifestyle eco-system that’s interconnected with mental health, wellness and beauty.
Speakers
Key Takeaways
- Significant cultural shifts in consumers’ attitudes towards skincare today show a growing willingness among women to experiment with skincare solutions, to exchange views and ideas across generation, and engage with brands where science and sustainability
- Entrepreneurship; Genaura’s evolution as a new luxury brand has emerged out of these many technological and scientific advances in which skincare is just one part of an eco-wellness lifestyle that reflects changing societal attitudes towards wellbeing, me
- Themes and insights that led to Genaura’s evolution as a factor in shifting consumer focus on the meaning of luxury beauty and the scientific developments that led to Genaura’s Serum’s creation.
- Entrepreneurialism
- Data and Science to Brand Creation
Presented by
