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Trust or Bust: Why Advertisers and Agencies Need to Bridge the Transparency Gap
At Advertising Week Europe, December19's Managing Director David Lucy hosts industry leaders for a frank discussion on digital advertising's transparency challenge.
The panel will hear from agencies navigating complex media landscapes, and advertisers seeking investment clarity.
We'll explore how working together on transparency creates more effective campaigns with real performance gains.
Join us for smart thinking that charts a clear path forward for digital advertising.
Media's transparency conversation evolves at Advertising Week Europe as December19's Managing Director David Lucy brings industry leaders together to explore both sides of the digital divide.
This isn't about pointing fingers. It's about understanding the legitimate challenges agencies face alongside advertisers' need for clarity.
We'll dig into how collaboration on transparency doesn't just repair relationships—it creates more effective campaigns with measurable ROI improvements.
Join us for a refreshing, no-filter chat that maps out real solutions for a more transparent, effective digital advertising ecosystem.
The panel will hear from agencies navigating complex media landscapes, and advertisers seeking investment clarity.
We'll explore how working together on transparency creates more effective campaigns with real performance gains.
Join us for smart thinking that charts a clear path forward for digital advertising.
Media's transparency conversation evolves at Advertising Week Europe as December19's Managing Director David Lucy brings industry leaders together to explore both sides of the digital divide.
This isn't about pointing fingers. It's about understanding the legitimate challenges agencies face alongside advertisers' need for clarity.
We'll dig into how collaboration on transparency doesn't just repair relationships—it creates more effective campaigns with measurable ROI improvements.
Join us for a refreshing, no-filter chat that maps out real solutions for a more transparent, effective digital advertising ecosystem.
Speakers
Key Takeaways
- Transparency Roadmap: Practical steps to build transparent media practices that both agencies and advertisers can implement immediately.
- ROI Connection: Hard data showing how media transparency directly impacts campaign performance and boosts advertiser returns.
- Framework Reality: An insider's breakdown of ISBA's Media Services Framework 2025 and what it means for your agency relationships.
- Digital Supply Chain Clarity: Tools and approaches to gain visibility into programmatic and proprietary media buying without sacrificing effectiveness.
- The Trust Rebuild: Proven communication strategies that help restore confidence between advertisers and their media partners while driving better business outcomes. Ret
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