Everyone knows The Sun as one of the UK’s best known newsbrands, bringing news and entertainment to an audience of millions for over 60 years. But now The Sun has launched its ‘Sun Originals’ video strategy, bringing high-quality video content to viewers across sports, fashion, politics and more.
In this session, Owen Griffiths, Commercial Revenue Director at The Sun, will discuss this strategic shift, the challenges of developing a video strategy at scale, and what the new output means for brands and agencies.
The Sun is a modern, iconic media brand that engages consumers across the globe with trusted, quality content. Reaching more than 40 million users every month, it connects with audiences across a portfolio of highly engaged content communities including technology, money, TV, showbiz, sport, Fabulous and more.
The Sun is launching an innovative new video strategy based around premium, broadcast-quality content. It leverages The Sun’s established expertise in storytelling to create engaging video content that complements The Sun’s areas of content focus.
With sports shows like Tactics Uncovered and Weekend Wager alongside series looking at news, fashion and more, The Sun’s video content is now reaching more than XX million viewers each month across its website and third party channels. This has created a unique new opportunity for marketers and advertisers who want to leverage the richness and engagement of video in a high-quality and brand safe content environment.
In this session, Owen Griffiths, Commercial Revenue Director at The Sun, will discuss this strategic shift, the challenges of developing a video strategy at scale, and what the new output means for brands and agencies.
The Sun is a modern, iconic media brand that engages consumers across the globe with trusted, quality content. Reaching more than 40 million users every month, it connects with audiences across a portfolio of highly engaged content communities including technology, money, TV, showbiz, sport, Fabulous and more.
The Sun is launching an innovative new video strategy based around premium, broadcast-quality content. It leverages The Sun’s established expertise in storytelling to create engaging video content that complements The Sun’s areas of content focus.
With sports shows like Tactics Uncovered and Weekend Wager alongside series looking at news, fashion and more, The Sun’s video content is now reaching more than XX million viewers each month across its website and third party channels. This has created a unique new opportunity for marketers and advertisers who want to leverage the richness and engagement of video in a high-quality and brand safe content environment.
Speakers
Key Takeaways
- The Sun has launched an innovative new video strategy
- The opportunities for brands and agencies in premium video content
- The challenges of developing a video strategy at scale
- What works (and what doesn’t) in premium digital video content
- How cross-channel storytelling can create new advertising opportunities
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