As consumer behaviour continues to shift, exciting new opportunities and approaches are emerging in the world of TV advertising. Brands are turning to CTV for targeted reach, immersive experiences, and measurable results. This session dives into evolving creative strategies, the power of storytelling, and innovations like the Smart TV Homescreen. Hear from experts how CTV is transforming connections and driving impact.
Speakers
Key Takeaways
- Learn how shifting from traditional TV to streaming platforms has changed consumer expectations and discover the strategies brands are using to stay ahead.
- Explore how leveraging data and innovations can enhance targeted reach and deliver measurable results for your Connected TV (CTV) campaigns.
- Gain insights into crafting compelling stories that resonate with viewers, driving engagement, and making your CTV campaigns more impactful.
- Get practical advice on how to prepare your brand for the rapid growth of CTV capabilities, along with an overview of key trends shaping the future of this space.
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