Although in-store is fast becoming an essential part of a full funnel marketing campaign. The full capabilities of the channel have yet to be unlocked.
STRATACACHE Founder and CEO, Chris Riegel presents why in-store is the battleground on which brands stand to claim the greatest victories when it comes to conversions, sales and profits.
Following his presentation Chris will then sit down with agency and brand experts to discuss just how the evolution of in-store retail media is impacting retailer relationships, marketing strategy and sales.
STRATACACHE Founder and CEO, Chris Riegel presents why in-store is the battleground on which brands stand to claim the greatest victories when it comes to conversions, sales and profits.
Following his presentation Chris will then sit down with agency and brand experts to discuss just how the evolution of in-store retail media is impacting retailer relationships, marketing strategy and sales.
Speakers
Key Takeaways
- Why in-store is a key and powerful marketing channel
- What advertisers need to know to make the most of in-store opportunities
- What data and attribution is available from in-store activity
Presented by
