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Driving Attention, Delivering Results: How Ads on Uber Capture What Matters
Consumers today scroll past ads without a second thought. But what if your brand showed up when people are most engaged? Ads on Uber appear in key moments—like tracking a ride or delivery—capturing 100% share of voice and real attention. In this session, Paul Wright, Head of International, Uber Advertising, unpacks why attention is the new currency. He’ll be joined by Mike Follett, CEO of Lumen Research, to explore how attention drives profitability and real business outcomes.
Consumers today swipe past, scroll by, and skip ads without a second thought. But what if your brand could show up exactly when and where people are already engaged? Ads on Uber seamlessly integrate into the moments that matter—when people track their rides, follow their couriers, or plan their next move. With 100% share of voice and an attentive, leaned-in audience, Uber delivers a rare opportunity: ads that aren’t just seen but truly noticed.
In this session, Paul Wright, Head of International, Uber Advertising, will break down what makes attention the new currency in advertising, how Uber’s ad placements turn passive viewers into active customers, and why recall, consideration, and purchase intent all start with holding attention.
Paul will be joined by Mike Follett, CEO of Lumen Research, for a discussion on the link between attention and advertising profitability—bringing data-driven insight into why attention doesn't just drive engagement, but real business results.
Consumers today swipe past, scroll by, and skip ads without a second thought. But what if your brand could show up exactly when and where people are already engaged? Ads on Uber seamlessly integrate into the moments that matter—when people track their rides, follow their couriers, or plan their next move. With 100% share of voice and an attentive, leaned-in audience, Uber delivers a rare opportunity: ads that aren’t just seen but truly noticed.
In this session, Paul Wright, Head of International, Uber Advertising, will break down what makes attention the new currency in advertising, how Uber’s ad placements turn passive viewers into active customers, and why recall, consideration, and purchase intent all start with holding attention.
Paul will be joined by Mike Follett, CEO of Lumen Research, for a discussion on the link between attention and advertising profitability—bringing data-driven insight into why attention doesn't just drive engagement, but real business results.
Speakers
Key Takeaways
- Attention is the New Currency in Advertising – Traditional ads are often ignored, but capturing consumer attention is crucial for driving recall, consideration, and purchase intent. Uber's ad placements leverage moments when users are naturally engaged.
- Uber Ads Offer High-Impact Engagement – By integrating ads seamlessly into key moments (like tracking rides or deliveries), Uber ensures a 100% share of voice with a leaned-in audience, making ads more noticeable and effective.
- From Passive Viewers to Active Customers – Uber's advertising model transforms passive ad exposure into active engagement, creating a unique opportunity for brands to drive real results through targeted, high-attention placements.
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