As we continue to discuss Adolescence, the Netflix show that explores the complex journey of young men coming of age today, we’re reminded that marketers hold immense power in shaping a more positive, inclusive representation of men and boys. Join us for a panel that will dive deep into how brands can authentically and effectively engage with modern masculinity through positive representation – that is not just good for society but also leads to a direct impact on sales, brand equity measure and creative effectiveness.
Led by Fernando Desouches (Managing Director, BBD Perfect Storm New Macho), Rebecca Swift (SVP at Getty), Tom Ellis (Young Men's Health x Media & Culture at Movember) and Samira Brophy (Sr Director of Creative Excellence at IPSOS), this conversation will explore the evolving landscape of male identity in advertising and media. How can marketers challenge outdated stereotypes? What role do images and storytelling play in reshaping cultural norms? And in a time when young men face growing pressures and confusion about their place in the world, how can brands create messaging that fosters healthy masculinity instead of reinforcing harmful tropes?
With data-driven insights, creative expertise, and cultural intelligence, our panelists will unpack why these conversations matter now more than ever—and how marketers can be part of the solution in an era demanding authenticity, empathy, and change.
Led by Fernando Desouches (Managing Director, BBD Perfect Storm New Macho), Rebecca Swift (SVP at Getty), Tom Ellis (Young Men's Health x Media & Culture at Movember) and Samira Brophy (Sr Director of Creative Excellence at IPSOS), this conversation will explore the evolving landscape of male identity in advertising and media. How can marketers challenge outdated stereotypes? What role do images and storytelling play in reshaping cultural norms? And in a time when young men face growing pressures and confusion about their place in the world, how can brands create messaging that fosters healthy masculinity instead of reinforcing harmful tropes?
With data-driven insights, creative expertise, and cultural intelligence, our panelists will unpack why these conversations matter now more than ever—and how marketers can be part of the solution in an era demanding authenticity, empathy, and change.
Speakers
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