With GDPR, behavioural targeting in programmatic advertising has become more challenging. However, advancements in AI have unlocked new ways to reach audiences. In this session, learn how Dstillery, a leading AI targeting company in the US, brings its GDPR-compliant ID-free® targeting technology to the UK. Michael will share how global brands and agencies are using behavioural targeting over traditional contextual for better scale and performance, navigating privacy and performance in a changing landscape.
Speakers
Key Takeaways
- AI-Driven Targeting in a Privacy-First World – Discover how AI is unlocking new ways to reach audiences while navigating the challenges of GDPR and evolving digital advertising regulations.
- Beyond Contextual: The Power of Behavioural Targeting – Learn how global brands and agencies are shifting from traditional contextual targeting to behavioural solutions for better scale and performance.
- Introducing ID-free® in the UK – See how Dstillery’s GDPR-compliant ID-free technology is helping advertisers balance privacy and performance in the evolving programmatic landscape.
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