Exploring how shifting TV viewership patterns are driving the need for new data-driven analytics and measurement to enhance omnichannel efficiency and maximise returns for both the buy and sell side of the industry.
Speakers
Key Takeaways
- How evolving TV viewing habits are reshaping effective planning and measurement
- How new data-driven tools and measurement are empowering both the buy and sell side
- How emerging strategies are disrupting TV, connecting audiences and driving more effective omnichannel decision-making and ROI
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