Hosted by WeTransfer Advertising, this session explores how brands can build lasting connections by rethinking media planning and measurement. Joined by Bottega Veneta’s Global Head of Integrated Media and Deliveroo for Work’s Global Head of Marketing, we’ll dive into bold storytelling, driving emotions through creative and media choices, and the evolving media measurement landscape. Is earning people’s attention now the name of the game? Will attention become the new currency of media?
Speakers
Key Takeaways
- Media plans to capture and sustain consumer attention
- The evolving role of attention metrics
- Finding the balance between big ideas and perfect placements
- Ideas for impactful, creative storytelling
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