Paradise lifts the lid on the secrets, surprises and slog to success in a Founders Face Off with Cano Water.
Join Josh White (Cano Water) and Nick Jekyll (Paradise) for an unfiltered conversation about what it really takes to build a brand that breaks through. No slides, no fluff — just two creative founders going head-to-head with surprise questions, honest answers and a few hard truths.
Paradise invites you to a no-slides, no-script, no-bullsh*t session with Josh White, co-founder of the cult sustainable drinks brand Cano Water, and Nick Jekyll, co-founder and creative director of Paradise, the agency for entertaining brands.
This isn’t your typical founder fireside. With surprise questions, off-the-cuff answers, and a few curveballs thrown in for good measure, Josh and Nick will lift the lid on what it really takes to build a brand that cuts through the noise.
Expect stories of chaos, creative risks, accidental wins, brutal failures, and the relentless slog that goes on behind the scenes of every ‘overnight success’. From turning purpose into performance, to keeping audiences entertained while scaling, this session is packed with insight for creatives, marketers and brand-builders who aren’t here to play it safe.
If you’re bored of branding fluff and want the real story behind standout brands, this one’s for you.
Join Josh White (Cano Water) and Nick Jekyll (Paradise) for an unfiltered conversation about what it really takes to build a brand that breaks through. No slides, no fluff — just two creative founders going head-to-head with surprise questions, honest answers and a few hard truths.
Paradise invites you to a no-slides, no-script, no-bullsh*t session with Josh White, co-founder of the cult sustainable drinks brand Cano Water, and Nick Jekyll, co-founder and creative director of Paradise, the agency for entertaining brands.
This isn’t your typical founder fireside. With surprise questions, off-the-cuff answers, and a few curveballs thrown in for good measure, Josh and Nick will lift the lid on what it really takes to build a brand that cuts through the noise.
Expect stories of chaos, creative risks, accidental wins, brutal failures, and the relentless slog that goes on behind the scenes of every ‘overnight success’. From turning purpose into performance, to keeping audiences entertained while scaling, this session is packed with insight for creatives, marketers and brand-builders who aren’t here to play it safe.
If you’re bored of branding fluff and want the real story behind standout brands, this one’s for you.
Speakers
Key Takeaways
- Bold Ideas Need Bigger Balls. Great brands don’t just start with clever ideas — they’re built by people brave enough to back them, even when there’s no clear path.
- Branding Without Bullsh*t Wins. Authenticity and purpose aren’t marketing fluff. They’re the foundation of challenger brands that actually connect with people
- Failures and Fightbacks Matter. The road to brand success isn’t smooth. Being honest about the slog, the stumbles and the mental load makes the wins feel even bigger.
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