Why an Ad Tech CEO thinks Sell-Side Decisioning is Changing Digital Advertising

The sell side is driving innovation that brings intelligence and decisioning closer to the ad impression, creating new efficiencies and unlocking greater value. This shift doesn’t diminish buy-side influence; it strengthens it. By leveraging AI-driven decisioning, enhanced transparency, and richer data, marketers gain more control over how and where they invest, ensuring a future-proof approach, all while delivering more revenue to working media.

Join Andrew Casale, President and CEO of Index Exchange, as he explores how this evolution is fostering a more dynamic and collaborative programmatic ecosystem; one where buyers, media owners, and DSPs all benefit from smarter, more efficient decisioning.