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Boring Is the New Bold - Rethinking Disability Representation in Advertising
It may sound counterintuitive, but embracing a 'boring' portrayal of the disabled community could be the revolutionary change advertising needs. By moving away from sensationalism and towards authentic representation, brands can foster genuine connections and inclusivity.
Join us to discover how making representation 'boring' can be the bold move your brand needs.
Join Chris Lynch (Founder of Diverse Made Media) and Rich Miles (CEO of The Diversity Standards Collective) for an invigorating session that challenges traditional narratives. They will advocate for brands to cease sensationalising the disabled community and instead, depict them in more 'mundane' and relatable ways.
Key Discussion Points:
Does 'Boring' Undermine Creativity? Exploring whether understated representation conflicts with creative advertising.
Is 'Boring' Truly Negative? Understanding the power of normalising disability through everyday portrayals.
Integrating Authentic Representation Across Brands: Strategies to seamlessly include the disabled community in diverse brand narratives.
Chris and Rich combine personal lived experiences with professional expertise, having collaborated with brands such as Virgin Atlantic, Starling Bank, Wonderhood, McDonald's, Mazda, Mindshare, Unilever, Ogilvy, The National Lottery, Leo Burnett, Mother, Adidas, KFC, and many more.
Join us to discover how making representation 'boring' can be the bold move your brand needs.
Join Chris Lynch (Founder of Diverse Made Media) and Rich Miles (CEO of The Diversity Standards Collective) for an invigorating session that challenges traditional narratives. They will advocate for brands to cease sensationalising the disabled community and instead, depict them in more 'mundane' and relatable ways.
Key Discussion Points:
Does 'Boring' Undermine Creativity? Exploring whether understated representation conflicts with creative advertising.
Is 'Boring' Truly Negative? Understanding the power of normalising disability through everyday portrayals.
Integrating Authentic Representation Across Brands: Strategies to seamlessly include the disabled community in diverse brand narratives.
Chris and Rich combine personal lived experiences with professional expertise, having collaborated with brands such as Virgin Atlantic, Starling Bank, Wonderhood, McDonald's, Mazda, Mindshare, Unilever, Ogilvy, The National Lottery, Leo Burnett, Mother, Adidas, KFC, and many more.
Speakers
Key Takeaways
- Connecting with the disabled community in a meaningful way
- Strategies to align your advertising creative with authentic disabled representation
- Understanding how the disabled community want to seen and heard in advertising
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