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Mat Watson's Road to 10M: The Carwow Formula for Global Content Success
Keeping people engaged with long-form content is harder than ever. Mat Watson and Carwow have built a loyal following of millions across various channels by consistently delivering trustworthy advice. When it comes to high-value purchases like cars, trust and authenticity matter more than ever.
Hear first-hand from Mat Watson on his approach to building this community; how long-form content is evolving and how emotional connection plays a critical role in guiding consumers through complex buying decisions.
Hear first-hand from Mat Watson on his approach to building this community; how long-form content is evolving and how emotional connection plays a critical role in guiding consumers through complex buying decisions.
Speakers
Key Takeaways
- the power of having a face to a brand
- using content to engage both emotional and rational minds
- attention over viewability
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