In a world dominated by streaming giants and limitless content choices, how does a Public Service Broadcaster like Channel 4 stand out and stay relevant? Join Rak Patel, Channel 4’s Chief Commercial Officer, and Adeola Patronne, YouTuber and star of Channel 4’s social-first content, for an Altogether Different and dynamic conversation about the broadcaster’s transformation in the digital age.
With Channel 4’s Fast Forward strategy driving a bold shift towards a digital-first future, Rak and Adeola will discuss how the broadcaster is cutting through the noise, staying ahead of Gen Z’s rapidly evolving viewing habits, and—crucially—why trust is TV’s ultimate USP for both audiences and advertisers.
Drawing on insights from Channel 4’s latest study, Gen Z: Trends, Truth & Trust, they’ll explore what trust means to younger generations, how brands can authentically connect with them, and why Channel 4 remains a uniquely valuable platform in today’s media landscape. Expect a candid, thought-provoking discussion between two voices at the heart of this transformation—one shaping the commercial future of Channel 4, the other living it as a creator and star.
With Channel 4’s Fast Forward strategy driving a bold shift towards a digital-first future, Rak and Adeola will discuss how the broadcaster is cutting through the noise, staying ahead of Gen Z’s rapidly evolving viewing habits, and—crucially—why trust is TV’s ultimate USP for both audiences and advertisers.
Drawing on insights from Channel 4’s latest study, Gen Z: Trends, Truth & Trust, they’ll explore what trust means to younger generations, how brands can authentically connect with them, and why Channel 4 remains a uniquely valuable platform in today’s media landscape. Expect a candid, thought-provoking discussion between two voices at the heart of this transformation—one shaping the commercial future of Channel 4, the other living it as a creator and star.
Speakers
Key Takeaways
- The Power of Trust
- Winning Attention
- Gen Z
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