Dara became the CMO of Ryanair back in April 2020. With more than 20 years of experience he has faced many challenges and successes within the industry. He is responsible for leading Ryanair’s Digital Transformation and overseeing the roll out of platforms, and Product Strategies across all digital channels. He leads a multi-disciplinary team of more than 75 Digital professionals across Product Strategy, Customer Experience, CRM, Branding, Communications, and Ecommerce/Digital Retailing. Dara is currently overseeing the successful distribution partnerships between major Online Travel Agencies and Ryanair.