Monica started her journey with KFC in South Africa in 2009, where she was integral in driving step-change advertising through innovative creative work. In 2012, she joined KFC UK&I’s Marketing team in Innovation, before being promoted to Marketing Director. She appointed Mother to build KFC’s creative vision & galvanised the organisation across multiple functions to re-position the brand. Her tenure had a monumental impact across the business in the UK and Ireland, helping to shape the creative vision for KFC and strengthening brand transformation. With multiple award-winning campaigns including the seminal FCK apology ad, Monica is a passionate advocate for the power of bold, brave creativity to deliver business outcomes.