With more than 25 years experience
both in strategy and operations, Greg brings a
pragmatic, “get things done” approach to ensure
strategy does not sit on a shelf but actually gets
translated into execution.

Greg’s core expertise is helping businesses unlock growth, from research-driven insights and opportunity sizing to brand strategy, new product innovation and business model transformation. He’s worked across many different sectors but has particularly deep expertise in financial services, tech and B2B.

Some of his clients have included, Goldman Sachs, Nokia, eBay, Formula E, iShares, the Saudi Public Investment Fund, Spire Healthcare, Al Jazeera, Swarovski, Tilney BestInvest, UBS, Virgin Active and Zurich Financial.

Prior to Lippincott, Greg ran Prophet’s UK business, and before that he worked for McKinsey and France Telecom. He has an MBA from the Tuck School of Business at Dartmouth and is a regular speaker at INSEAD and London Business School.