With 20+ years in digital media and B2B marketing, Chris has helped brands like HP, VMware, and PayPal navigate performance marketing and content-driven engagement. He has led sales and marketing for premium publishers, including ZDNet, TechRepublic, Business Insider, and IT Pro, shaping brand-to-demand strategies and global expansion.

In 2022, he founded TechFinitive, a premium editorial platform that blends quality journalism with performance marketing—ensuring AI and automation enhance, not replace, human insight and credibility. A passionate advocate for authenticity in an AI-driven world, Chris helps brands balance efficiency with trust to build lasting customer relationships.