Lynne Jarrett is Senior Insights Director at GroupM Out-of-Home (OOH), with over 20 years of experience across TV, press, digital, publishing, online, and OOH advertising. A dedicated advocate for Diversity, Equity, and Inclusion (DEI), she has transformed GroupM OOH’s planning approach with groundbreaking research. Her work has challenged racial stereotypes, promoted authentic inclusivity in campaign planning, and set new company standards. As a key contributor to leading studies and DE&I councils, Lynne is committed to fostering inclusivity both in the workplace and beyond. She is also a 2024 IPA iList champion, a MEFA Role Model, and a dedicated mentor.