I'm Emily Weldon, a Principal Consultant at Ebiquity with over seven years in Marketing Effectiveness. I've worked across multi sectors insurance, retail, and charity, always committed to uncovering the truth behind media. I began my career measuring small media impacts through an agency lens before transitioning into a stronger consulting role, where I bridge business goals with effective measurement. I'm passionate about the power of advertising and marketing to connect people and deeply value positive customer communication.