Axel's career started back in 2022 when he won Britains Got Talent after getting Simon Cowell's golden buzzer in the auditions. Since blowing up in lockdown, Formz has taken the social space by storm, creating viral content within the Sports and Music space, specifically within the Premier League, F1 & NFL.

Axel's comedic skits can be found on both Tiktok and Instagram where he has built up an incredible audience and community of people who can relate and laugh along with his videos, with an average engagement rate of 30% on TikTok.