Charlotte Skornik has been at TikTok for the past 5 years and is currently Head of Client Measurement UK. She is part of the Marketing Science department, focusing on Research & Insights, Measurement, and Data Science. The goal is to build advertiser value through measurement and research that can drive behaviour change. Charlotte's team focuses on guiding clients via a consultative approach, measuring the effectiveness of their advertising investment.

Before this role, Charlotte led the measurement team at TikTok for France, Belgium, and the Netherlands. She began her career in ad tech in 2013, working at AppNexus (now Xandr) and Quantcast as a Product Specialist, before moving into a Lead Data Analyst position at Quantcast and later Intent, specialising in travel advertising.