With over a decade in high-impact media roles, my core competencies lie in shaping and leading comprehensive media strategies, exemplified at Bottega Veneta. My mission is to drive brand growth through innovative, integrated media campaigns that resonate across diverse markets. Aligned with the brand's culture, I bring a global perspective and a collaborative approach, ensuring our message is consistent and powerful. At Bottega Veneta, I manage a centralized media strategy and a team that oversees a substantial regional media budget, encompassing OOH, Print, paid social, programmatic, and direct display channels.