Callum Smith is the Global Business Marketing Solutions Lead at TikTok (Europe & Israel), with over 12 years in media and advertising. He spends his time exploring the many ways that brands can effectively rock up on the platform and helps brands take advantage of the varied opportunities short-form media presents.

A man of many hats, Callum's journey has taken him through sales, marketing, brand and creative strategy, giving a diverse and, sometimes, unusual perspective on the industry.