Alex has over 18 years-experience working in the media industry, with a focus on digital media working for companies such as Unruly, Vevo and T.I. Media. In 2019 Alex joined Channel 4 to head up the newly formed Programmatic Team to further evolve both the programmatic and data led suite of products. Over the past four years Alex and her team have launched new products such as Channel 4 Programmatic Guaranteed and PMP as well as the award winning first party data matching solution BRANDM4TCH. Alex has most recently launched the market leading cookie-free shopper data partnership with retail partners Nectar 360, Tesco Dunhumby and Boots using data clean room technology.