Ed Wale is a seasoned leader in digital advertising, with over a decade of experience delivering cutting-edge programmatic and addressable TV solutions to broadcasters and CTV media owners. As VP International at LG Ads, he drives the company's expansion outside the US by forging strategic partnerships with brands, content creators, and data providers. His efforts focus on delivering LG's data-driven TV solutions to customers across international markets. Before joining LG Ad Solutions, he served as Managing Director for Europe at SpotX, a company owned by RTL and later acquired by Magnite. In this role, he played a key part in building one of the largest programmatic CTV ecosystems in Europe.