Pinelopi is a Senior Media Lead with 12+ years of experience in digital strategy, retail media, and account management.

She leads Retail Digital Media for Nestlé UK & Ireland, shaping omnichannel media strategies to drive brand growth.

Prior to Nestlé, Pinelopi led media planning, digital strategy, and account management for major brands across both client and agency sides.

She also holds an MSc in Media, Communication, and Development from the London School of Economics and Political Science (LSE) and a digital marketing certification from Google.

Passionate about using media to craft data-driven, consumer-centric strategies, Pinelopi looks forward to discussing the future of media and how brands can navigate its rapid transformation at Adweek.