Specialising in Brand Marketing, Georgia has built a wealth of experience and earnt numerous accolades across both the Beauty and Consumer Healthcare industries over the last decade. Georgia is particularly passionate about how brands can strengthen equity and expand market share by driving meaningful mental availability with consumers.

She believes in the power of impactful activation strategies—leveraging compelling content that resonates and forges genuine connections with audiences. Transforming E45 since Karo Healthcare’s acquisition of the brand has been an incredibly exciting challenge, allowing her to shape a brand that truly serves everyone, with E45’s mission ‘to make everybody feel comfortable in their skin’.

She sees both a tremendous opportunity and a responsibility for E45, and all brands alike, to ensure authentic, inclusive and meaningful representation in every touchpoint.