Chris is the Director of Media, Europe for Westfield Rise, the in-house retail media agency of Unibail-Rodamco-Westfield, and is responsible for Out of Home and Digital advertising revenue across more than 60 retail destinations in 11 countries. Chris joined Westfield prior to the launch of Westfield London in 2008, developing the UK OOH partnership, product and audience data strategy that was rolled out to Europe following the acquisition of Westfield by Unibail-Rodamco in 2018. Before Westfield, Chris was Head of Media at the airport group BAA.