Azlan Raj is the EMEA Chief Marketing Officer for dentsu. His role spans all dentsu capabilities and he is responsible for helping clients understand and realise the value of people-centred transformation that shapes society, helping them balance brand and data through their consumer experience. Previously the EMEA leader for Merkle’s customer experience practice, he built the company’s regional capability to over 1200 people in just three years to help global brands transform their organisations to deliver more personal and data-fueled customer experiences. With over 20 years of experience in the digital industry, prior to joining dentsu, Azlan worked for leading brands, agencies, and consultancies, including Barclaycard, Publicis Sapient, and Accenture.