Hannah Diddams is a strategic marketing and commercial leader known for transforming brands, driving revenue, and building high-performance teams. As SVP, Global B2B Marketing and Creative Studios at Business Insider, she oversees brand communications, integrated marketing, consumer research, content and video studios, and live events.

With 15+ years in advertising and media, Hannah excels at the intersection of brand storytelling, data-driven strategy, and commercial impact. She pioneered Bloomberg Media’s DataLab, developed Google’s CMO scorecard for creative effectiveness, and led Business Insider’s rebrand, elevating its influence and growth.

Passionate about innovation and efficiency, she bridges marketing, sales, and commercial functions to drive measurable impact—ensuring marketing isn’t just brand amplification but a catalyst for business transformation.