Marty is a renowned and sought-after consultant and speaker in the space where LGBTQIA+ culture collides with the creative industries and attention economy. She founded creative strategy consultancy Smarty Pants Consultancy, which helps brands connect meaningfully with queer culture. In 2024, she was shortlisted for PPA Columnist of the Year. Her column for global business magazine Campaign is noted for its provocative and refreshingly honest look at the advertising industry.

As a social entrepreneur and founder of Trans+ History Week, she demonstrates how to build movements that deliver good for both community and business. Her globally recognized nonprofit initiative invests in the creative talent of the future to tell history stories that challenge misconceptions. She is highly regarded as a leading voice in both LGBTQIA+ advocacy and the creative industries.