With 20+ years of experience, Helen is now Global Brand and Marketing Director at BT, leading marketing transformation. She began agency-side at Gyro, working with brands like Oracle and HP before launching her own business, collaborating with The White Company and Virgin Vie. After a decade, she moved client-side, joining Vodafone as Head of Regional Marketing. A dynamic career at Three followed, where she built the B2B division. At BT, she became Customer Solutions Director, ensuring customer-first product development. Her career is defined by curiosity, challenge, and energy in tackling big marketing challenges.