Charlotte Mair is the Founder and Managing Director of The Fitting Room, an award-winning culture and communications agency known for delivering some of the UK’s most talked-about campaigns. She launched the business with just £17.22 in her account, and has grown it into a leading agency working with some of the world’s most iconic brands, talent, and businesses.
Charlotte has earned her seat in the boardroom by acting as a bridge between shareholders and customers, cutting through complexity to deliver strategic clarity and cultural connection. Her work sits at the intersection of pop culture and commercial, helping brands stay relevant in a fast-moving, people-powered world.
A regular voice in leading industry titles such as PR Week, Campaign, and Ad Age, Charlotte was named one of Ad Age’s Leading Women in Marketing, Advertising & Media. She’s also a sought-after podcast guest and a respected judge for top-tier awards including D&AD.
Charlotte currently holds the #1 spot on YouTube and TikTok as the leading female voice in the Marketing, Sales, PR, and Advertising categories, and is ranked #2 across all genders (Favikon, 2025)- a testament to her influence, relevance, and ability to engage at scale across platforms.
In 2024, she was recognised as one of LinkedIn’s Top Voices globally, earning the platform’s coveted blue tick for her impact and influence.
Her ability to turn brand positioning into culturally resonant stories-paired with her signature “get sh*t done” energy has made The Fitting Room the go-to agency for clients like Meta, Instagram, Pernod Ricard, GoDaddy, Sky, Popeyes, and Idris Elba.
Charlotte is known for her unmatched cultural insight, sharp strategic lens, and instinctive feel for what’s next. She doesn’t just follow trends- she forecasts them, helping brands build credibility, cut through noise, and lead with relevance.