The SpudBros are Jacob and Harley Nelson, the unstoppable brothers behind the greatest spud on Earth and the viral sensation turning humble jacket potatoes into a cultural phenomenon. In 2023, they took over their family’s iconic hot potato tram in Preston and reimagined it for the TikTok era. Now, they’re not just serving food, they’re serving joy, connection, and entertainment for their 6 million strong fan base.

Jacob is the big bro with serious business drive. Harley, a neurodivergent creative and resident DJ, brings chaos, charm, and crowd-hyping energy. Together, they have built SpudBros into one of the fastest-growing food brands in the UK. From sell-out pop-ups and signature sauces to franchise launches in every major city, they are on a mission to make the humble spud cool again, and they are just getting started.