Theo is Senior Director of Inventory Development at The Trade Desk, where he is responsible for leading strategic partnerships with UK publishers, broadcasters, and platforms across multiple channels, including TV, digital, mobile and audio.

Prior to joining The Trade Desk, Theo spent a decade at Twitter (now X), where he held several leadership positions. Most recently, he led the EMEA content partnerships team, collaborating with leading broadcasters and advertisers to develop and monetise premium content opportunities. With over 20 years of experience in the media and entertainment industry, Theo has also held a variety of leadership roles at Google and Syco.