Andrew Mortimer

Andrew Mortimer

Managing Director

The Aperto Partnership

Andrew is the founder and co-leader of The Aperto Partnership, the UK’s leading independent media consultancy, advising leading advertisers on how to get the very best from their media investment and how to build more valuable agency relationships. The Aperto Partnership’s clients include Sky, L’Oréal, Barclays, BBC, Visa, Specsavers, Direct Line Group, M&S, Pets at Home and many others.

Andrew previously worked client-side in the marketing team at Sky, where he led the central media operations for the UK’s largest advertiser, running teams across media, digital, brand experience, sponsorship and promotions. He was responsible for managing Sky’s media agencies and relationships with key media owner partners and for driving best practice for media teams across Europe. At Sky, Andrew was a member of the ISBA Executive Committee and the Advertising Association’s Front Foot group.

He started his career in the media department of Saatchi & Saatchi, then worked at Dentsu and Omnicom, where he was Head of Planning at Manning Gottlieb OMD. In his time agency-side Andrew won more than a dozen media awards, including IPA Effectiveness, and the Grand Prix at Cannes Media Lions, the Mediaweek Awards and the Campaign Media Awards.

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