Adam leads GIG Retail’s product and proposition offering for GIG Retail, consulting with retailers around the world to unlock their retail media potential and enhance their end-to-end media, platform, and tech solutions.

Adam previously gained strong experience and depth of knowledge in all areas of media from a career in the world’s best media agency networks, as well as his time at dunnhumby, where he led the Media Strategy function, developing new media and data products and solutions to bring to market for clients.