Kate joined ITV in 2019 as Director of Client Strategy and Planning. Her team of strategists support advertisers to help them make the most of their TV investment by creating thought leadership, making the case for branded entertainment partnerships and building new measurement solutions to prove the business impact of TV advertising. In 2024, Kate also took on responsibility for Commercial Marketing and Design and now oversees our programme of customer events, our trade website ITVMedia and our CRM. Beyond the day job, Kate is the climate action lead for ITV Commercial, working closely with ITV’s central Climate Action team to deliver against the targets and strategy set out in ITV’s Climate Transition Plan.

Prior to joining ITV, Kate worked agency side as a creative strategist across a wide range of categories and clients, including Financial Services, FMCG, telecoms and public sector and in 2011 started her own agency, Now Advertising.