Rich Miles is the CEO and Founder of The Diversity Standards Collective
(DSC), the world’s leading cultural research network. Using its unique Targeted Community Research Platform, the DSC connects brands and agencies with diverse professionals and consumers to provide insights that ensure campaigns are authentic, respectful,
and representative.

Over the last four years, Rich and the DSC have reviewed hundreds
of major ads for clients like Netflix, Virgin Atlantic, Tesco, McDonald’s, Lucky Generals, and more. By equipping companies with cultural knowledge they didn’t know they needed, the DSC helps create content that resonates deeply with underrepresented communities.

Rich Miles and the DSC are redefining inclusion in advertising,
ensuring campaigns reflect the vibrant, multifaceted world we live in.