Lydia Amoah is a pioneering entrepreneur, market strategist, and business leadership coach transforming how brands connect with Black, Asian, and Multi-Ethnic consumers. As founder of the Black Pound Report, she has led groundbreaking research that uncovers untapped commercial opportunities, helping brands drive growth, profitability, and cultural relevance.

As CEO of Backlight, an award-winning research agency, Lydia has worked with News UK, Channel 4, Ofcom, The Sunday Times, ITV, and Penguin Random House. Her insights have been featured in Forbes, ITV, and Sky News, positioning her as a leading authority on consumer behaviour and business transformation.

Recognised among the Top 25 Black Entrepreneurs to Watch, she won the Market Research Society’s Grand Prix Liz Nelson Award and was a Black Talent Awards finalist. She previously ran Accelerate, a pioneering Multicultural Leadership Programme, equipping executives with the skills to drive innovation and market expansion.