Richard Brant serves as the Senior Director of Advanced TV UK & International at Vevo, where he leads strategy and partnerships in the advanced TV sector. With a career spanning both the buy-side and sell-side of TV and digital media, Richard has held positions at prominent companies including Publicis, Sky, and Dentsu. He has been instrumental in fostering collaborations with organizations such as BARB, Thinkbox, tech innovations and many other publishers, aiming to enhance industry understanding of the evolving TV/video landscape. Richard advocates for a content-led approach, emphasizing the importance of quality content and audience reach for long term brand health over siloed traditional buying mechanisms.